Promote the launch
Social, video ads, event links, and email, plus personalized outreach from profile and company data when you are prospecting.
Solutions · Software companies
Book the demo. Keep the evaluation moving. Answer the product question.
Alice is the AI brand ambassador for software companies selling high-ticket products, services, and launch events. It learns the product from the materials you provide, promotes the offer, qualifies who should speak with sales or success, and books the meeting. It also answers from your documentation and escalates when a person should step in.
A launch, webinar, or high-ticket offer gets promoted. Product questions get answered from the docs you trust.
Promote with
- Social
- Video ads
- Event links
Converse on
- Website
- Messenger
- Slack
- SMS
Who it’s for
The teams around a high-ticket software sale
For SaaS companies, software studios, and product-led teams that still sell demos, evaluations, onboarding, and events with people in the loop.
Demand gen and product marketing
Launches, webinars, and offers need a follow-up motion that knows the product, not a form that waits in a shared inbox.
Sales and sales engineering
Alice qualifies against your profile and books the demo so solution consultants spend time on accounts that fit.
Onboarding and support
After the meeting, Alice answers from the documentation you provide and escalates the questions that need a person.
First touch to a booked demo
A funnel your revenue team can recognize
Four stages. Alice does not replace product analytics, in-app tours, or your CRM’s routing rules.
- 01
Attract
Promote the launch, webinar, or offer with social, video ads, event links, and email. Outreach can also use social profiles and company data.
- 02
Qualify
Alice answers from sales materials and checks fit against the profile you define, then alerts your team to the conversations that matter.
- 03
Book
The demo or success conversation is scheduled through your CRM and calendar, with reminders and follow-up if they miss.
- 04
Support
Onboarding and product questions are answered from documentation. Alice escalates when a human should take over.
Where software teams start
Four concrete workflows
Each one assumes you have a page, a deck, or docs Alice can treat as source of truth.
Pipeline
Turn a demo request into a meeting
Alice responds from your product materials, qualifies against your ideal customer profile, and books the demo with the calendar you connect.
Evaluation
Stay with a trial or a proof of concept
Follow-up runs over email and the messaging channels Runday supports, using the narrative and docs you provide. Alice does not read in-product click streams.
Launch
Promote the webinar or the release
The homepage event motions — webinars, tickets, panels, masterminds — apply to a product launch or a customer event.
Onboarding
Answer from the docs
Alice becomes useful on the product by reading the documentation you give it, and it escalates questions that are outside those pages.
What Alice uses
Revenue orchestration for a software offer
The same Alice capabilities as the homepage, sequenced for how software companies actually sell.
Qualify the evaluation
Answers come from your sales materials. Your team hears about the opportunities that match the profile you set.
Book the demo
CRM and calendar integration, reminders, and follow-up so a missed demo does not depend on someone noticing.
Answer from the docs
Accurate replies grounded in documentation you provide, with escalation to support, success, or engineering when needed.
The 20X engagement, appointments up to 3 days faster, and 95% of inquiries figures are product claims already published on the Runday homepage. They describe how Alice is built. They are not measured results for this industry.
Where evaluations stall
The gaps between interest and a live conversation
Familiar software-company friction. Alice is aimed at the repetitive parts, using materials you already have.
Demo requests wait
A request sits until someone routes it. Alice can answer the first product questions from your materials and put a qualified meeting on the calendar.
Evaluators go quiet
Follow-up depends on whoever owns the sequence. Alice continues the conversation on the channels you use and brings people back to a time.
Support re-answers the docs
The same onboarding questions show up in email and chat. Alice is built to read the documentation you provide and escalate the rest.
Software and platform clients
Companies already on the Runday clients page
Ecomedes, Rockfish Data, Flatfee, and 2am.tech are real entries on the clients page. The text on each card is that page’s company description. It is not a testimonial and not a metric.
Ecomedes
Ecomedes is a cloud platform that accelerates sourcing and evaluating sustainable building products. It helps architects, builders, and manufacturers streamline procurement with rich certification data and compliance tools.
Rockfish Data
Rockfish Data is a synthetic-data platform that enables enterprises to operationalize AI workflows using privacy-preserving, high-fidelity data.
Flatfee
Flatfee simplifies global expansion by managing setup, compliance, and operations. It helps companies grow abroad without paperwork or hidden costs.
2amTech
2am.tech delivers custom software, IT consulting, and staff augmentation through a single platform. They empower businesses to scale operations smoothly with expert talent and tailored tech solutions.
Scenarios
How a software team would brief Alice
Planning sketches. Not attributed to the companies above.
Scenario
For a demand-gen lead
Point Alice at the launch page and the webinar. It promotes the event and books attendees who want a demo, using the offer language you approve.
Scenario
For a sales engineer
Alice handles the first product questions from the deck and the docs, and puts qualified evaluations on your calendar so the live demo is with someone who fits.
Ecomedes and Jetstream also have video stories on the Clients page. See client stories
Product boundaries
Questions software teams ask first
Will Alice invent product answers?
It is built to answer from the data and documentation you provide, which is the accuracy model described on the Runday site. Keep those sources current. Questions outside them should escalate.
Does it watch product usage or billing?
No. This page does not claim analytics, data-warehouse, or billing integrations. Follow-up is based on conversations, the materials you supply, and the profile you define.
Can it book a demo with the right person?
It integrates with your CRM and calendar and can place a qualified meeting. Who is eligible for that calendar is your setup. We are not claiming a new routing product beyond that integration.
Is this only for self-serve SaaS?
It fits high-ticket software, services sold around software, and the events you use to launch or educate. A usage-only free tier with no conversation to book is a weak fit.
Can we quote a conversion lift for our category?
Not from this page. Homepage figures describe the product. Client cards name real companies and describe their businesses. They are not software-industry benchmarks.